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KMID : 0604520050310020169
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Journal of the Society of Cosmetic Scientists of Korea
2005 Volume.31 No. 2 p.169 ~ p.177
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A Study on the Propensity to Purchase Babies’ Cosmetics
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Lee Kyung-Hwa
Kim Ju Duck
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Abstract
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The propensity to purchase babies’’ cosmetics is investigated and analysed for this research. The synopsis of this research paper is as follows. The first, the 68% of all respondents do not how a manufacturer or brand name in the reality of variously emerging domestic and import cosmetics for babies. The second, in case of a child haying a fair, sensitive skin or atopy (atopic dermatitis), the respondents are careful in choosing babies cosmetics but in case of a child having a normal skin the older a child grows from a stage of a new-born, a baby and an infant to a primary-school child, the older its mother is, the more respondents use adults’’ cosmetics in common rather than use cosmetics only for babies. 7.6% of respondents do not use babies’’ cosmetirs at ail. Especially, in using bathing goods such as a shampoo or a body cleanser, they frequently use adults’’ cosmetics in common. The third, the qualify is taken into the utmost consideration in purchasing babies’’ cosmetics. The Quality of imports is trusted and preferred better than that of domestic goods. The cost of purchasing babies cosmetics is less than 10,000 Won. consumers recognize that the price or cosmetics is rather high. The last, the improvement or babies cosmetics is ’’the safety of goods’’, answered by 56.5% of respondents. The respondents are generally not satisfied with babies’’ cosmetics. So, a baby’’s skin is threatened by a newly-built house syndrome, the increase of atopic dermatitis, etc., caused by an environmental pollutions, a change of diet and a change of residential life. Under these actual conditions, babies’’ cosmetics which can protect a delicate and sensitive skin of a baby should be developed immediately. Consumers should have a correct choice with precise recognition and information on a baby’’s skin and cosmetics and continually use the efficacious and excellent babies’’ cosmetics to prevent a baby from a skin irritation, and need to show a keen interest in a healthy skin of a baby.
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KEYWORD
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propensity to purchase babies’ cosmetics, quality, safety
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